Wiebke Eberhardt is a PhD candidate at the department of Finance and Marketing at Maastricht University and junior researcher at Netspar. She studied Business Administration (B.Sc.) at the University of Twente and International Business with a specialization in Strategic Marketing (M.Sc.) at Maastricht University. In her research, she is examining the possibilities to adapt pension communication to the heterogeneous characteristics and needs of individual participants.
consumer behavior, pension communication, financial decision making
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