Simone Wies is a Post-Doc researcher at Duke University, North Carolina, US. She holds a BSc, MSc, and PhD degree from Maastricht University. Her research deals with the interaction of capital markets and managerial decision-making. In her work, she investigates how marketing investments, such as product innovations or advertising investments, affect and are affected by capital markets and investor behavior.
Marketing-finance interface, spillover effects, marketing investments, capital market impact