Dr. Jaakko Aspara

 

Professor of Marketing

Prof. Jaakko Aspara is the Christian Grönroos Professor of Marketing at Hanken School of Economics, Helsinki, Finland. His research and expertise focus on the interfaces of marketing with strategy and finance, including topics such as innovation management, strategic brand management, new product development and design, and stock market reactions to marketing strategies and performance. Along with his active academic research, Dr. Aspara is active in industry collaborations and executive education.

Research Interests

innovation management, strategic brand management, new product development and design, stock market reactions to marketing strategies and performance.

 

 

 

 

 

Contact

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firstname.lastname@hanken.fi