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Identifying Marketing Actions That Drive Financial Performance

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Fidelity Worldwide Investment gives a guest lecture about behavioral finance

Charles Payne, investment director at Fidelity Worldwide Investment, gave a very inspiring guest lecture on Monday, February 9, 2015. Topic was behavioral finance in practice. Fidelity Worldwide Investment is a member of the Marketing-Finance Company Circle since 2014. For the lecture slides, please click on the picture below.

Procter and Gamble hosts workshop jointly with Marketing-Finance Research Lab

Every year, Procter and Gamble organizes an exclusive workshop for our Marketing-Finance students (see pictures below).

       

Marketing-Finance Battle 2013

On May 22, 2013, the Marketing-Finance Battle 2013, sponsored by the Marketing-Finance Research Lab and Capgemini Consulting, took place. Some of the brightest Marketing-Finance students of Maastricht University had to impress the jury with their solutions for a challenging business problem to win an award. For more information about the event, click on the following links:

https://www.facebook.com/MarketingFinanceBattle2013?ref=stream

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Marketing-Finance Battle 2012

On May 23, 2012, the Marketing-Finance Research Lab sponsored the Marketing-Finance Battle in which the brightest students of Maastricht University could solve challenging business problems and compete for an award. For an impression of the event, see the pictures below.

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Vodafone visits Marketing-Finance Research Lab

Vodafone organized a workshop for our Marketing-Finance students where they learned to integrate business relevance and academic theory while working on the launch of a new smartphone. The case contained both marketing and finance aspects and students showed great initiative and commitment in their presentations (see pictures below).

 

Deutsche Bank organizes exclusive recruitment dinner jointly with Marketing-Finance Research Lab

Every year, Deutsche Bank, as member of our Marketing-Finance Company Circle, organizes an exclusive recruitment dinner for our Marketing-Finance students (see picture below).

Procter and Gamble hosts workshop jointly with Marketing-Finance Research Lab

Every year, Procter and Gamble organizes an exclusive workshop for our Marketing-Finance students (see picture below).

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