Dr. Arvid O. I. Hoffmann

Professor of Marketing

As of January 2017, Dr. Arvid O. I. Hoffmann will be a Professor of Marketing at Adelaide University Business School, Australia. Arvid will continue to work with other members of the Marketing-Finance Research Lab on joint research projects. His research interests are interdisciplinary and bridge the fields of marketing and finance. In particular, he is interested in behavioral economics and finance, consumer financial decision-making, financial services marketing, household finance, and individual investor behavior. He has published on these topics in such journals as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Business Research, the Journal of Banking and Finance, the Journal of Behavioral Finance, Theory and Decision, Corporate Communications, and the International Journal of Bank Marketing.

Research Interests

behavioral finance, consumer financial decision-making, investor behavior, marketing-finance interface.

Recent Key Publications

 

  1. Hoffmann, A. O. I. & H. Shefrin, "Technical Analysis and Individual Investors." Journal of Economic Behavior and Organization, forthcoming.

 

  1. Hoffmann, A. O. I. & T. Post, "Self-Attribution Bias in Consumer Financial Decision-Making: How Investment Returns Affect Individuals' Belief in Skill." Journal of Behavioral and Experimental Economics, forthcoming.

 

  1. Hoffmann, A. O. I., T. Post & J. M. E. Pennings, "How Investor Perceptions Drive Actual Trading and Risk-Taking Behavior." Journal of Behavioral Finance, forthcoming.

 

  1. Aspara, J. & A. O. I. Hoffmann, "Selling Losers and Keeping Winners: How (Savings) Goal Dynamics Predict a Reversal of the Disposition Effect." Marketing Letters, forthcoming.

 

  1. Hoffmann, A. O. I., S. F. Henry & N. Kalogeras (2013). "Aspirations as Reference Points: An Experimental Investigation of Risk Behavior over Time." Theory and Decision, 75 (2), 193-210.

 

  1. Merrin, R. P., A. O. I. Hoffmann & J. M. E. Pennings, “Customer Satisfaction as a Buffer Against Sentimental Stock-Price Corrections.” Accepted for publication at Marketing Letters, 24 (1), 13-27.

 

  1. Hoffmann, A. O. I. , T. Post & J. M. E. Pennings (2013). "Individual Investor Perceptions and Behavior during the Financial Crisis." Journal of Banking and Finance. 37 (1), 60-74.

 

  1. Hoffmann, A. O. I. , H. Franken & T. L. J. Broekhuizen (2012)."Customer Intention to Adopt a Fee-Based Advisory Model: An Empirical Study in Retail Banking", International Journal of Bank Marketing,30 (2), 102-127.

 

  1. Hoffmann, A. O. I., S. F. Henry & N. Kalogeras (forthcoming). “Aspirations as Reference Points: An Experimental Investigation of Risk Behavior over Time.” Accepted for publication at Theory and Decision.

 

  1. Hoffmann, A. O. I., A. Tutic & S. Wies (2011). “The Role of Educational Diversity in Investor Relations.” Corporate Communications: An International Journal, 16 (4), 311-327.

     

  1. Hoffmann, A. O., J. M. E. Pennings & S. Wies (2011). "Relationship Marketing's Role in Managing the Firm-Investor Dyad". Journal of Business Research,64(8), 896-903.

 

  1. Hoffmann, A. O. I.& T. L. J. Broekhuizen (2010). "Understanding Investors' Decisions to Purchase Innovative Products: Drivers of Adoption Timing and Range". International Journal of Research in Marketing, 27(4), 342-355.

 

  1. Hoffmann, A. O. I. & T. L. J. Broekhuizen (2009). "Susceptibility to and Impact of Interpersonal Influence in an Investment Context", Journal of the Academy of Marketing Science,37(4), 488-503.

 

Contact

Phone:

+61 (0)404 217 907

E-mail:

arvid.hoffmann@adelaide.edu.au

Website:

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Linkedin:

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Curriculum Vitae:

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