As of January 2017, Dr. Arvid O. I. Hoffmann will be a Professor of Marketing at Adelaide University Business School, Australia. Arvid will continue to work with other members of the Marketing-Finance Research Lab on joint research projects. His research interests are interdisciplinary and bridge the fields of marketing and finance. In particular, he is interested in behavioral economics and finance, consumer financial decision-making, financial services marketing, household finance, and individual investor behavior. He has published on these topics in such journals as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, the Journal of Business Research, the Journal of Banking and Finance, the Journal of Behavioral Finance, Theory and Decision, Corporate Communications, and the International Journal of Bank Marketing.
behavioral finance, consumer financial decision-making, investor behavior, marketing-finance interface.
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